Clothing in South America varies widely depending on the country, region, and cultural background. Some indigenous groups, such as the Quechua and Aymara in the Andes, still wear traditional clothing, which includes brightly colored skirts, ponchos, and hats made from alpaca wool. In Brazil, there is a tradition of wearing white clothing on New Year's Eve to symbolize purity and new beginnings.
In urban areas, Western-style clothing is predominant, although there are some regional variations. In Argentina, for example, polo shirts and leather jackets are popular, while in Brazil, colorful prints and bikinis are common. In some countries, such as Colombia and Venezuela, handmade clothing and accessories are highly valued and can be found in local markets.
In recent years, there has been a growing trend towards sustainable and ethical fashion in South America, with a focus on using locally-sourced fabrics and supporting indigenous communities. Throughout the continent, there are many small-scale fashion designers and artisanal clothing makers who are creating unique and environmentally-friendly garments.
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